Stu adds that Naked has excellent sustainability credentials.

“It’s made from the last bit of fish waste we don’t use. All the fish offal gets minced up, dried and made into fishmeal. During the drying process, a liquid concentrate comes off and this is what goes into the fertiliser, along with seaweed from an aquaculture company in the Coromandel called Premium Seas. So, it’s essentially a natural, organic product compared with synthetic garden fertilisers.”

The base product – fish liquid concentrate – is produced in Sealord’s Nelson-based fishmeal plant, seaweed is then added, and it gets bulk packed and sent to Auckland for bottling, packing and distributing to retailers.

Initially, Naked will be stocked by Mitre 10 and The Warehouse and other gardening retailers across the country, with plans for the natural organic fertiliser to be rolled out in supermarkets and garden centres as well.

Sealord has been granted more than $2 million in funding over four years by Ministry for Primary Industry’s Sustainable Food and Fibre Futures fund to support the company’s efforts developing new products from waste streams with better yields and higher prices.

Sealord’s Naked fertiliser is available from Mitre 10, The Warehouse and online at www.sealordnaked.com